Publisher: The Economist, 2009, 328 pages
ISBN: 978-1-84668-121-9
Keywords: Finance
In today’s volatile, complex and fast-moving business world, it can be difficult to gauge how sound a company really is. An apparently strong balance sheet and impressive reported profits may be hiding all kinds of worrying truths, which could even include looming bankruptcy. So, how do you tell how well run a company is and how well it is doing?
All these questions as well as many more are answered in this fully revised and updated, clear and comprehensive guide to how businesses can be analysed and assessed.
A pretty decent introductionary book on how to analyse the "numbers" of a public company. Good if you have "some" knowledge of accounting, but is not yet up to MBA-level.
Well worth the money spent, even if it is not exactly riveting reading.
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