Publisher: The Economist, 2009, 282 pages
ISBN: 978-1-84668-122-6
Keywords: Strategy
To get any new business idea off the ground you must have a plan or develop and better manage an existing business you must have a plan — and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan. It explains:
In addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, this revised and updated Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning.
The first edition was excellent! This second edition is slightly updated and still excellent!
It is worth every penny and every hour you spend with it.
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