Publisher: The Economist, 2004, 281 pages
Keywords: Business Plan
To get any new business idea off the ground you must have a plan-or develop and better manage an existing business you must have a plan — and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan:
In addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, the Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning.
Sometimes you get your hands on a gem. This is one of these gems!
It makes an excellent business planning book, but can equally be used as a min-MBA or a book on how to analyse companies.
It has a given place in my bookshelf. Highly recommended!