Publisher: Wiley, 2002, 210 pages
To become a top consultant you should constantly search for better ways to attract customers, develop word-of-mouth about your expertise, and create the "gravity" that draws others to your firm. How to Establish a Unique Brand in the Consulting Profession — the second book in The Ultimate Consultant Series — is another important item to add to your career development toolbox to build a future as an outstanding consultant.
Sigh. This shows that a successful author feels he can sell anything to an unsuspecting audience.
This is for consultants that only knows the word branding, and thinks they can be made to understand it in a few pages. In other words, for people that don't know the subject at all and probably never will…
If you want a good book on the basics of branding, this is absolutely not the book.