How to Get Ahead in Business

The Book of the TV Campaign

Tom Cannon

Publisher: Virgin, 1993, 260 pages

ISBN: 1-85227-423-9

Keywords: Leadership

Last modified: Aug. 5, 2021, 1:50 a.m.

Witty, authorative, comprehensive, informative and fun.

How to Get Ahead in Business is the utlimate distillation of business knowledge.

Selected by Professor Tom Cannon, former Director of the Manchester Business School, here in one wide-ranging collection are the sharpest insights, the finest writing and the freshest thinking from the world of business. The wisdom of classic texts; the most up-to-date views; humour and inspiration — How to Get Ahead in Business has it all.

From Machiavelli to Peter Drucker, Tom Peters and Charles Handy; from Sun Tzu to Lee Iacocca, Richard Branson and Anita Roddick; and from Samuel Smiles to Michael Porter, Mark McCormack and John Harvey-Jones, here is the definitive reader for every businessman, entrepreneur or student of business.

  • Foreword by Richard Branson
  • Introduction
  1. My Way
    Success Stories
  2. Leader of the Pack
    How to Lead
  3. It's Getting Better All the Time
    How to Be an Outstanding Manager
  4. Another Sleepless Night
    Managing Time, Managing Stress, Managing Yourself
  5. High Hopes
    Achieving Goals and Motivating Others
  6. Imagine
    Strategies and Scenarios
  7. You Got What It Takes
    The Competitive Edge
  8. I've Gotta Getta Message to You
    Marketing, Advertising and Sales
  9. Speak to Me Pretty
    Communication and Negotiation
  10. Do What You Gotta Do
    Efficiency, Quality and Service
  11. Money, Money, Money
    Managing Money
  12. I Heard It on the Grapevine
    Getting the Best from Information
  13. The Times They Are-a-Changin'
    Managing Change and Innovation — and Keeping Ahead in the Future
  14. I Will Survive
    Learning from Mistakes and Coping with Adversity


How to Get Ahead in Business

Reviewed by Roland Buresund

OK ***** (5 out of 10)

Last modified: Oct. 30, 2009, 11:53 p.m.

Pretty funny to read, but no substance.

Of course, if you want the fast and easy way to learn what lot of management writers/thinkers have said, this could have a point.

Leaves me untouched.


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