Publisher: MacMillan, 2017, 413 pages
ISBN: 978-1-137-37343-4
Keywords: Creativity
Innovation management is one of the most important and challenging aspects of modern business. Innovation can be a fundamental driver of competitiveness, but it can also be risky and create uncertainty. In the new edition of this leading text, the authors continue to blend successfully their industry experience with extensive academic research to provide a concise and practical approach to developing and implementing strategies. The tools they describe can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. Building on the success of the previous edition, this new edition offers: