Inside the Tornado

In Inside the Tornado, Geoffrey A. Moore continues his classic three-part series, delving into the high-stakes world of hypergrowth markets.

Here, Moore examines these markets and their implications for business strategies and, in turn, provides effective guidelines for winning market share and building margin share in mainstream markets.

Once a product reaches the mainstream market, it faces three often vexing questions: What is the best way to develop a stronger market for the product's growth? What is the most effective way capitalize on and sustain growth? And when this market inevitable subsides, how can businesses survice the change?

Moore deftly answers these questions and provides businesses with the knowledge and tools they need in this fast-paced lucrative market

• Part One: The Development of Hypergrowth Markets
1. The Land of Oz
2. Crossing the Chasm — and Beyond
3. In the Bowling Alley
4. Inside the Tornado
5. On Main Street
6. Finding Your Place
• Part Two: Implications for Strategy
7. Strategic Partnerships
8. Competitive Advantage
9. Positioning
10. Organizational Leadership

One of these sequel books that concentrates on repeting a lot of the forerunners.

It is a classical text that you probably should read if you're either into Marketing (and who isn't?) or Hi-Tech (Silicon Valley Style) just to be able to claim to have read it.

Just don't expect any revelations, if you have any background in marketing before…