Publisher: Thomson, 2002, 374 pages
ISBN: 1-86152-452-8
Keywords: International Enterprise
International Business provides a thorough review and analysis of the international business environment and applies this knowledge to practical aspects of doing business in international markets. A rigorous approach is used to provide students with a good understanding of the complex nature of international business activities. The book emphasises the economic, geographical, historical, legal and political factors that make international business significantly different from domestic business activities. Theoretical frameworks such as modern trade theory, new institutional economics and network theory are used to investigate issues and topics in international business. The major issues raised in the text are illustrated with appropriate real world case studies.
The book includes material on:
A supporting web site provides students with compehensive further reading and links to web sites that contain data on matters related to international business. Lecturers have access to an Instructors Manual with teaching notes, OHP masters, Powerpoint slides and case study based exercises.
International Business is an excellent text for undergraduate students of Accounting, Business, Economics, Finance, HRM and Marketing that take courses in International Business. The book also provides an excellent primer on International Business for Masters courses in Business and Management and for MBA students.
Great content, but very hard to digest.
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