Publisher: Pitman Publishing, 1995, 368 pages
ISBN: 0-273-60712-X
Keywords: International Enterprise
This is a major new strategic management text, designed to help managers and aspiring managers to meet the challenges of international competition. It offers a balanced view of the action, reaction and interaction of internal and external drivers to the internationalization process, and enables an essessment of an organisation's strategic needs and responses to be evaluated. By linking corporate, business and functional strategies to international business performance, the book enables decision makers at all levels in a business to understand how they can contribute to achieving and sustaining international business development.
International Business Strategy:
Interesting contrarian view versus Ohmae and Porter.
What makes it unique, is that it has a practical approach that few of its contemporaries has.
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