Intrapreneurship ^{2nd Ed.}

To survive and flourish in today's climate. organizations need to become more flexible and more enterprising — and so do the people who run them. The best way to meet the challenge, says Ronnie Lessem in this pioneering book, is to develop a new breed of manager: 'the intrapreneur'.

To show the intrapreneurial spirit in action he presents interview-based case histories of successful business leaders, including Sir Terence Conran, Mary Quant, Sir John Harvey Jones and Anita Roddick of Body Shop fame.

Dr Lessem goes on to explain how companies can cultivate the various types of intrapreneur required and how individual managers can select the most suitable intrapreneurial path for them. This paperback edition contains an additional 'cast of characters' based on Dr Lessem's latest research and consultancy.

• Part I
1. Introduction
2. The spectrum theory
• Part II
3. Developing a vision — Terence Conran, innovator
4. Harnessing potential — Mary Quant, 'new designer'
5. Providing structure — John Harvey Jones, leader
6. Acquiring resources — Jack Dangoor, entrepreneur
7. Planning for change — Steve Shirly, change agent
8. Animating people — Nelli Eichner, animateur
9. Making things happen — Anita Roddick, adventurer
• Part III
10. Management education and enterprise development
11. How to develop intrpreneurs
12. How to develop an 'intraprise'
• Part IV
13. Developing in phases
14. Becoming an intrapreneur

Trash.