The Invincible Company

How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models

Alexander Osterwalder, Yves Pigneur, Fred Etiemble, Alan Smith

Publisher: Wiley, 2020, 377 pages

ISBN: 978-1-119-52396-3

Keywords: Business Plan

Last modified: Jan. 10, 2021, 12:22 p.m.

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design

Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Companyexplains what every organization can learn from the business models of the world's most exciting companies.

The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models — and the ability to improve existing business models while consistently launching new ones.

The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition.

In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools — such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map — enable readers to understand how to design invincible companies.

The Invincible Company:

  • Helps large and small companies build their growth strategy and manage their core simultaneously
  • Explains the world's best modern and historic business models
  • Provides tools to assess your business model, innovation readiness, and all of your innovation projects

Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

  1. Tool
    • The Portfolio Map
    • Explore Portfolio
    • Exploit Portfolio
    • Explore and Exploit
  2. Manage
    • Strategic Guidance
    • Explore Portfolio Management
    • Exploit Portfolio Management
  3. Invent Pattern Library
    • Frontstage Disruption
    • Backstage Disruption
    • Profit formula Disruption
    • Assessment Questions for Leaders
  4. Improve Pattern Library
    • Value Proposition Shifts
    • Frontstage Driven Shifts
    • Backstage Driven Shifts
    • Profit Formula Driven Shifts
    • Questions for Leaders
  5. Culture
    • The Culture Map
    • Designing an Exploration Culture
    • Innovation Culture Readiness Assessment


    The Invincible Company

    Reviewed by Roland Buresund

    Good ******* (7 out of 10)

    Last modified: Dec. 22, 2021, 10:11 a.m.

    A fairly good book that expands the Business Model Generation book with more analysis and some small new models. But the new models are not what is really important, but the help it gives to summarize the practitioners thinking. The bad side of the book is that it has very shallow case studies and is not very intuitive, but if you read it with some concentration, these drawbacks can be mitigated.

    In short, a good read that is dependent on having a good knowledge of the previous books.


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