Publisher: Omnichannel Institute, 2015, 440 pages
ISBN: 978-87-9341223-1
Keywords: Marketing
This book is a guide for those who want to develop their business and use digital media and data to orchestrate the perfect omnichannel experience for each and every customer. If you find that you are paying too much for AdWords, that it is hard to be relevant to your customers, and that you cannot really penetrate the boardroom with your omnichannel vision, then this is the right book for you.
On the basis of the experience and input of over 50 specialists from the Danish business community, as well as the latest articles and literature in the field, this book offers you the Omnichannel Hexagon, a model that provides a framework for targeting your marketing efforts and ensuring'that every step you take is a step closer to the perfectly tailored customer experience — without sacrificing profitability.