Managing Innovation

What personal qualities are typical of major innovators? Do certain organizational factors consistently determine success in innovation? How effective are such methods as quality circles, scenario planning and visioning? What can we learn from classic innovations such as the Sony Walkman, the Body Shop, Post-It pads?

These are some of the questions tackled in Managing Innovation. Focusing on the processes of innovation in organizations and how these can be encouraged and managed, the book offers a rich and distinctive mix of reviews of key key topics alongside numerous case studies and practical ideas.

The authors explore the nature of strategic innovation and visionary leadership. They address the creation of organizational environments in which innovation can flourish, and the issues involved in moving from creative ideas to successful implementation.

Classical examples of major entrepreneurs and intrpreneurs bring theory to life. More detailed case studies show organizational innovation in action, whether in new strategies and directions, new products, or overall organizational transformations and renewal. The wide range of techniques and procedures described includes scenario planning and visioning, idea offices and creative incrementalism. The book concludes with overviews of the critical success factors for meeting the continual challenge to innovate and change

Capturing the current shift in management thinking and practice to a more organic, flexible, human appreciation of organizational process. Managing Innovation will be essential readin for all managers, management students and teachers concerned with organizaqtional innovations. It is a Course Reader for the Open University MBA.

• Part One: Issues in the Management of Innovation
• Section 1: Strategic Innovation
1. The Discipline of Innovation
   Peter F. Drucker
2. Managing Innovation: An Uncertainty Reduction Process
   Alan W. Pearson
3. Facilitating Innovation in Large Organizations
   Robert Rosenfeld and Jenny C. Servo
• Section 2: Personal Qualities
4. Visionary Leadership and Strategic Management
   Frances Westley and Henry Mintzberg
5. Change-Master Skills: What It Takes To Be Creative
   Rosabeth Moss Kanter
6. Entrepreneurship Reconsidered: The Team as Hero
   Robert B. Reich
• Section 3: Organizational Environment
7. The Organizational Culture of Idea-Management: A Creative Climate for the Management of Ideas
   Göran Ekvall
8. Strong Culture and Its Consequences
   Mariann Jelinek and Claudia Bird Schoonhoven
9. What is the Best Way of Organizing Projects?
   Knut Holt
• Section 4: Implementation
10. Innovation By Design
    Colin Clipson
11. Reducing the Time To Market: The Case of the World Auto Industry
    Kim Clark and Takahiro Fujimoto
12. Quality Circles: The Danger of Bottled Change
    Gregory P. Shea
13. New Products: What Separates Winners from Losers?
    Robert G. Cooper and Elko J. Kleinschmidt
• Part Two: Short Examples
• Section 5: Ideas Into Innovation
14. The Innovators
    William Davis
15. Soichiro Honda: 'Supply Creates its Own Demand'
    William Davis
16. Steven Jobs: Genius in a Garage
    William Davis
17. Edwin Land: Inventor of the Instant Camera
    William Davis
18. Alastair Pilkington: Inventor of Float Glass
    William Davis
19. Clive Sinclair: The Innovator Who Lacked Business Flair
    William Davis
20. Anita Roddick: Adventurer
    Interviewed by Ronnie Lessem
• Section 6: Processes Into Products
21. Masters of Innovation: How 3M Keeps Its New Products Coming
    Russell Mitchell
22. Baker Perkins: Oddball Convert
    Christopher Lorenz
23. Selling to the World: The Sony Walkman Story
    Akio Morita
• Part Three: Themes – Case Studies
• Section 7: Direction Finding
24. Visioning: Building Pictures of the Future
    Robert M. Burnside
25. Scenarios: Uncharted Waters Ahead
    Pierre Wack
26. Corporate Strategy and Entrepreneurial Vision
    Steve Shirley
• Section 8: Reaching the market place
27. 3M's Little Yellow Note Pads: 'Never mind. I'll Do It Myself'
    P. Ranganalh Nayak and John M. Ketteringham
28. G. T. Culpitt & Son Limited
    R. Charles Parker
29. From Idea to Implementation: Pitfalls Along the Stony Road Between Idea Creation and the Market Place
    Walter K. Schwartz
• Section 9: Organizational Renewal
30. Using the Creative Process to Resolve a Strategic Conflict over Environmental Issues at Berol
    Roger Evans and Peter Russell
31. Xerox Charts a New Strategic Direction
    Carol Kennedy
32. 'If We Can Do It, Any Company Can!'
    Peter Reid
33. Creative Empowerment at Rover
    David Walker
• Part Four: Context – Lessons from the Wider Picture
• Section 10: Innovation and Its Impact
34. Toward a New Industrial America
    Suzanne Berger, Michael L. Dertouzos, Richard K. Lester, Robert M. Solow, and Lester C. Thurow
35. Thriving on Chaos: Facing Up To the Need for Revolution
    Tom Peters
36. What Makes a Winning Company?
    James Pilditch

Typical school-literature, but need it be so boring? Especially when it is about innovation!