Publisher: O'Reilly, 2021, 410 pages
ISBN: 978-1-492-077663-6
Keywords: Product Management
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.
Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition.
A fairly good book, even though it doesn't manage to deep-dive in the area (which is fairly large). It gives a good introduction and manages to sprinkle some practical tips in from time to time.
Good reading, and interesting.
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