Publisher: Butterworth-Heinemann, 2002, 254 pages
ISBN: 0-7506-7307-9
Keywords: Marketing
Marketing Plans that Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans that Work.
Readers praised the first edition of this book for its pragmatic marketing framework and best practices. Now this new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. This edition adds technology to its focus in response to today's need to enhance sustainable competitive advantage.
An extremely valuable book about maketing planning. Short, concise, but still usable. Recommended.
Comments
There are currently no comments
New Comment