Mastering Global Business

Your Single-Source Guide to Becoming a Master of Global Business

George Bickerstaffe, Tim Dickson

Publisher: Prentice Hall, 1999, 367 pages

ISBN: 0-273-63706-1

Keywords: International Enterprise

Last modified: Dec. 2, 2007, 3:01 p.m.

Globalization. The most over-used word in business. What does it actually mean for your company? How do you make sense of what the real issue are for global businesses? How can you make your business truly global?

Global companies are local everywhere and foreign nowhere. Easy to say, but hard to do.

Managers need to learn how to handle brands, technologies, information, finance and people, innovatively and on a global scale, without creating stifling bureaucracies.

Here is your single source guide to becoming a master of global business.

  1. As business goes global
    • Setting a course for the new global landscape
      Vijay Govindarajan and Anil Gupta
    • Multinationals as regional flagships
      Alan Rugman
    • How to build a global presence
      Anil Gupta and Vijay Govindarajan
    • Making brands work around trhe world
      Jean-Noël Kapferer
    • Strategists in the spider's web
      Jean-Pierre Jeannet
  2. Gaining global competitiveness
    • Success lies one step ahead of the consumer
      Leif Sjöblom
    • Turning global presence into global competitive advantage
      Vijay Govindarajan and Anil Gupta
    • Challenge of the overseas China
      Dominique Turpin
    • Strategies for the global service firm
      Janine Nahapiet
    • Hypercompetition closes in
      Richard D'Aveni
    • The how and why of organizational learning
      Amy Edmondson and Bertrand Moingeon
  3. Techno-world
    • Managing innovation in the 24-hour laboratory
      Georges Haour
    • Strategy lessons from a virtual corporation
      David Feeny
    • Critical decision windows for networked markets
      Alexander Steyer
    • Learning more by learning together
      Bertrand Quelin
    • Balancing flexibility and global IT
      Donald Marchand
    • Software sparks an innovation explosion
      James Brian Quinn
  4. Creating the global organization
    • Strategies for gloabl sourcing
      David Pyke
    • Thinking clearly about outsourcing
      Carlos Cordon, Tom Vollmann and Jussi Heikkilä
    • Safe ways to cross the merger minefield
      Sydney Finkelstein
    • Reducing the risks of outsourced IT
      Leslie Willcocks
    • Unchaining value in a new economic age
      Rafael Ramirez
    • How subsidiaries can be more than bit players
      Karl Moore
  5. Controlling the global organization
    • Success is all in the mindset
      Vijay Govindarajan and Anil Gupta
    • Creating leaders that are world-class
      Vladimir Pucik
    • Strategic alliances: why Europe needs to catch up
      Bernard Garrette and Pierre Dussauge
    • French boardrooms wake up slowly to the need for reform
      François Degeorge
    • From downsizing to revitalization
      Keith Ruddle, Sue Dopson and Rosemary Stewart
    • How to thrive in the knowledge economy
      Johan Roos
  6. Cross-cultural management and leadership
    • Strategies for managing diversity
      Philip Rosenzweig
    • The art of employee communication: getting the right message across
      Ian Kessler
    • National cultures, international business
      Michaël Segalla
    • Uniting against the enemy without
      Leonard Greenhalgh
    • Steering netween chaos and tyranny
      Roland Reitter and Guy Chassang
    • Performance guidance and management systems for foreign subsidiaries
      Michel Lebas
  7. Reaching the global customer
    • Retailers rush to capture new markets
      Ross Davies and Megan Finney
    • Strategies for retail globalization
      Jacques Horowitz and Nirmalya Kumar
    • Rise of the cross-national manager
      Josep Franch and Kamran Kashani
    • Selling across the culture gap
      Anne Macquin and Dominique Rouziès
    • Reaching the virtual customer
      Jonathan Reynolds
    • Luxuries for the happy many
      Bernard Dubois and Gilles Laurent
    • Is your company really market-driven?
      Frederick Webster
  8. Navigating the tides of global finance
    • Global finance – the great equalizer
      Rory Knight
    • Does the world catch a cold when Wall Street sneezes?
      Bernard Dumas
    • Managing currency risk in a volative world
      Dennis Logue
    • Accountants gather round different standards
      Stewart Hamilton
    • Private insurers follow in goverment's footsteps
      Malcolm Stephens
  9. Good citizenship: business and the state
    • Who writes today's economic scripts?
      Jean-Pierre Lehmann
    • Getting government on your side
      Joseph Massey
    • Keeping ahead of the green regulators
      Elizabeth Howard
    • How should multinationals set global workplace standards?
      Philip Rosenzweig
    • Leading business beyond the bottom line
      Derek Abell
    • Towards a philosophy of the company
      Yvon Pesqueux
  10. Regional perspectives
    • Asian tigers make way for the bamboo network
      Jean-Pierre Lehmann
    • How to avoid the wall in China
      William Fischer and Dominique Turpin
    • Latin America's emerging multinationals
      César Souza
    • After the iron curtain, golden opportunities
      Jean-Paul Larçon
    • Free trade: why the public is unconvinced
      Michael Knetter
    • The EU grows wider and deeper
      Robin Pedler

Reviews

Mastering Global Business

Reviewed by Roland Buresund

Very Good ******** (8 out of 10)

Last modified: Dec. 2, 2007, 2:58 p.m.

A great way to avoid a number of other books, as they are summarized in small articles.

The book is full of familiar names, and a great appetizer if you want to know where some authors stand. It is not the last word on global business, but it serves as an introductionary text very well.

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