Publisher: Prentice Hall, 1999, 367 pages
ISBN: 0-273-63706-1
Keywords: International Enterprise
Globalization. The most over-used word in business. What does it actually mean for your company? How do you make sense of what the real issue are for global businesses? How can you make your business truly global?
Global companies are local everywhere and foreign nowhere. Easy to say, but hard to do.
Managers need to learn how to handle brands, technologies, information, finance and people, innovatively and on a global scale, without creating stifling bureaucracies.
Here is your single source guide to becoming a master of global business.
A great way to avoid a number of other books, as they are summarized in small articles.
The book is full of familiar names, and a great appetizer if you want to know where some authors stand. It is not the last word on global business, but it serves as an introductionary text very well.
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