Publisher: Prentice Hall, 2000, 436 pages
ISBN: 0-273-64930-2
Keywords: Strategy
Everyone in business is involved in strategy, whether it be formulating it or implementing it. Every business from Fortune 500 companies to first day start-ups are reliant on strategy for survival and success.
Mastering Strategy brings you the latest thinking from the world's top international business schools. This rich mix of thought leadership covers all the top strategy issues, from mergers and acquisitions, risk, technology, and alliances to knowledge, governance, globalization and leadership.
The certainties of central and long-term planning fell apart a long time ago, but what has replaced them? Should managers be primarily looking outwards at their company's external environment or inwards towards its distinctive capabilities? How do you chose between the competing schools of strategy, and is it possible to synthesize the different approaches which have been tested over the years into a coherent whole? Here is your single-source guide to becoming a master of strategy.
A very good overview of different subject. But you can't learn strategy from it. This is for the already educated that wants to check out the latest thinking.
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