No

The Only System of Negotiation You Need for Work and Home

Jim Camp

Publisher: Crown, 2007, 270 pages

ISBN: 978-0-307-34574-5

Keywords: Sales

Last modified: March 2, 2013, 8:49 p.m.

Jim Camp, the world’s #1 negotiating coach, shows how to release the emotional pressure that’s part of any negotiation by using his proven system of safe, decision-based negotiation that enables you to meet all your objectives without needless, wasted compromises or giveaways.

  • Out of the blue your best customer demands a huge discount — or else he takes his business elsewhere.
  • You think you finally have a buyer for your home, but then at the last minute she demands that you pay for new landscaping of the yard — or no deal. There are plenty of other properties for sale, and she says she’ll walk.
  • Your son is having trouble in school, and you have to think about how to deal with his “my way or the highway” teacher.

When confronted with these — and innumerable other — day-to-day negotiating challenges at work and in your personal life, most people start to guess about how much they should give up in compromise to make the other side happy (“I’ll just meet them halfway, and we can put this problem to bed”).

Jim Camp has a better way for you to negotiate:

NO.

Saying “no” is not about being hard-nosed or intransigent. Rather, it stops everyone in their tracks, clears the air, and allows you to get at what the real issues are. It is a proven and an amazingly effective system that avoids unwarranted assumptions, needless compromises, and wild guesses, showing:

  • How to stop being needy, banishing emotional responses such as “I must keep this customer’s business” or “I have to sell this house now,” and start focusing on what you can control — yourself
  • Why in a negotiation the two worst things to hear are “yes” and “maybe”
  • How to get to the heart of the issue through the art and science of asking great questions
  • How to find out who the real “decider” is and stop negotiating with the unqualified

We live in a compromise- and assumption-based world, but Jim Camp flips conventional wisdom on its head and in the process makes you a more effective negotiator with clients, customers, spouses, kids, neighbors, and coworkers. Through Camp’s system you’ll find that “no” is just the start of the negotiation, not the end of it. With it, you’ll get everything you want and you’ll build solid relationships with those you negotiate with.

  • Introduction: The Best Word in the English Language
  1. Stop the Roller Coaster, I Want to Get Off: Controlling the Commotion of Emotion
  2. So You Want Results? Focus on What You Can Control — Yourself
  3. If You Want the Advantage, Take "No" for the Answer: Why "No" Is Great, "Yes" Is Bad, and "Maybe" Is the Worst
  4. The Greastest Negotiation Secret Ever: Rooting Your Mission and Purpose in the World of the Other Side
  5. How I Got My Boat: How Vision Drives Decisions
  6. Socrates Has Nothing on You: The Art and Science of Asking Great Questions
  7. Power Tools: "3+," Stripping, and Not Presenting
  8. The Truth Is, You Don't Know: Blank-Slating to Success
  9. Who's Calling the Shots? Finding the Real "Decider"
  10. Getting What You Want: Building Your Success with Agendas
  11. Managing the Real Price Being Paid: Budgeting Beyond Dollar and Cents
  12. Perfect Preparation: The Ultimate Advantage in Any Negotiation
  • If You Want More

Reviews

No

Reviewed by Roland Buresund

Good ******* (7 out of 10)

Last modified: March 2, 2013, 8:49 p.m.

A pretty good book about sales-negotiations. I can't really say that it is a whole sales-system, but he makes some powerful points and forces you to think. Unfortunately, it is a bit boringly written, so you have to be really interested to get through it.

All in all, a valuable read.

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