Publisher: Capstone, 1998, 298 pages
Gil Amelio's hard-hitting and frank account of his life as CEO of Apple Computer begins with this astonishing, never-before-revealed encounter. Five hundred tumultuous days later, Jobs himself would play a prominent role in influencing Apple's board of directors to fire Amelio.
On the Firing Line is Gil Amelio's gripping and fast-paced recollection of what happened, told from his unique perspective as the occupant of Apple's hot seat. This is the revealing story of how a proven high-technology turnaround artist took on the biggest challenge of his career — and perhaps his life.
In his own words, Amelio exposes a company that continually undermines its own best efforts. Amelio gives credit where credit is due. But he also reaches beyond the damning headlines to candidly apportion blame for Apple's failures — even when the person to blame is himself.
On the Firing Line is an entertaining and shocking exposé of corporate folly and a remarkable insight into the enigma that is Apple.
Amelio's story about Apple. And you have to give the man credit, as what he did really made a difference at the turn-around that occured after he was ousted by Steve Jobs (and Steve took credit for instead).
All in all, a decent book that describes the tenure of a non-IT (and non-cult follower) CEO in the IT business. Could be written a lot funnier, but you may endure.