Picture Your Business Strategy

Transform Decisions with the Power of Visuals

Christine Chopyak

Publisher: McGraw-Hill, 2013, 219 pages

ISBN: 978-0-07-181502-4

Keywords: Strategy

Last modified: Aug. 7, 2021, 6:14 p.m.


Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain — opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success.

If you want to go beyond drawing on the back of a napkin, this book shows you how.

Picture Your Business Strategy will help you master the principles of "strategic illustration," a proven system for visualizing ideas. Pictures and strategy come to life in the board, conference, or meeting room quickly, easily, and brilliantly. With just a few markers and paper, you can:

  • Use pictures to restructure, reorganize, and rethink your business plan
  • Draw lines between people, processes, and productivity
  • Create new business possibilities through pictures and idea sharing
  • Chart your progress with benchmarks and goal lines
  • Create a project activity map that allows you and your team to see the big picture — and make it succeed

Packed with clever drawing tips and simple templates to help you unlock your creativity, this inspiring book gives you everything you need to start bringing your big ideas to life. Developed by Christine Chopyak at Alchemy: The Art of Transforming Business, the book provides a fresh new business model for developing specific "seeable" actions that can be measured, tracked, and cascaded into other priority areas.

There are so many practical, purposeful ways to use drawings in your everyday work environment, you'll wonder why you never did it before. Most important, you and your team will learn how to turn strategic illustrations into real-world results.

Whether you're a boardroom doodler, corporate cartoonist, or Picasso for fun and profit, Picture Your Business Strategy will help you draw your way to success.

  • Introduction: Remember When You Used to Draw=
  1. The Power of Visuals
  2. A Story of Risk: "Picture Perfect"
  3. How Pictures Transform Business
  4. Picturing Your Business Strategy in 3 Acts
  5. From Alignment to Acceleration
  6. What Do I Do Now?
  7. "It Doesn't Get Any Better Than This"


Picture Your Business Strategy

Reviewed by Roland Buresund

Disappointing *** (3 out of 10)

Last modified: Dec. 14, 2013, 2:20 p.m.

This is a thinly veiled marketing pitch with a focus on how to draw graphics and with bad "user" stories interspersed. It is nearly devoid of any strategic value whatsoever, and even the graphic recommendations seems childish in outlook.

Avoid it.


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