Publisher: The Economist, 1997, 218 pages
ISBN: 1-86197-019-6
Keywords: MBA
As business has become increasingly sophisticated with ever greater attention focused on management theory, more and more people have seen an MBA as the way to acquire the skills necessary for commercial success.
Pocket MBA is aimed at three main groups of people: those who are thinking of going to business school, those who have never had the time or opportunity to do so, and those who have an MBA but who want to bring themselves up-to-date on new ideas. It is a concise guide to management thinking and methods, and contains:
Encyclopedia. Why?
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