The Product Book

How to Become a Great Product Manager

Josh Anon, Carlos González de Villaumbrosia

Publisher: Product School, 2017, 302 pages

ISBN: 978-0-9989738-1-4

Keywords: Product Management

Last modified: April 20, 2022, 9:20 a.m.

Nobody asked you to show up.

Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers makes sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do?

Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!

  1. What Is Product Management?
  2. Strategically Understanding a Company
  3. Creating an opportunity Hypothesis
  4. Validating Your Hypothesis
  5. From Idea to Action
  6. Working with Design
  7. Working with Engineering
  8. Bringing Your Product to Market
  9. Finishing the Product-Development Life Cycle