Product Leadership

In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't?

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this is the ideal resource.

In three parts, you'll explore:

• Themes and patterns of successful teams and their leaders, and ways to attain those characteristics
• Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company's evolution
• Strategies and tactics for working with customers, agencies, partners, and external stakeholders

• Part I: The Product Leader
1. What Is Product Management?
2. Why Is Product Leadership So Relevant?
3. Being a Great Product Leader
4. Is There a Formula mfor Success?
5. Hiring Product Leadership
• Part II: The Right Leader for the Right Time
6. The Startup Organization
7. The Emerging Organization
8. The Enterprise Organization
• Part III: Working with Customers, Agencies, Partners, and External Stakeholders
9. Mapping the Partner Ecology