Publisher: Perseus, 2005, 288 pages
Keywords: Product Management
Robert G. Cooper’s “Stage-Gate” process revolutionized the field of new product development. The process — used by 75% of all businesses today — was laid out in cooper’s classic book Winning at New Products, which has become an indispensable part of every business library. Product Leadership is the advanced course — a comprehensive guide to how managers should think about product development.
Product Leadership is aimed at senior managers and executives to help them lead their businesses to profitable product innovation. The impetus for this second edition is a major new study Cooper has completed — the largest study of product development practices and results ever undertaken. He has analyzed thousands of new successes and failures from hundreds of companies, with a particular emphasis on high-technology products and services. This edition of Product Leadership shows:
Product Leadership doesn’t just explain what strategies are helpful to a company’s success — it tells how much they help. As we see time and time again, all the promotion in the world won’t save a product that somehow isn’t right. Robert G. Cooper is the world’s leading expert on making sure every new product introduction succeeds.
Lives up to the promises.
It really is a book for senior executives and it really describes a product innovation/development model. And it does a good job and it is very well written.
A very good book that really fulfills its promises.