Publisher: Wiley, 2017, 366 pages
Keywords: Product Management
The essential guide to seamless product management
Product Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. It offers simple explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product road maps, brainstorming, and so much more.
Manages to cover most stuff you may need to know about Product Management. OK, it is not always up-to-date, nor does it cover everything in-depth, but it gives you a very good view about what mindset and tools you may need to be a product manager (the details you must find somewhere else).
In short, a better than expected book.