Publisher: Thomson, 1995, 295 pages
ISBN: 1-86152-528-1
Keywords: International Enterprise, MBA, Open University Business School
This is a comprehensive, up-to-date compendium of key readings on international business theory and practice. Selected for the Open Business School MBA courses on "International Enterprise", the collection includes some of the most influential articles to have appeared on the subject, drawn from both sides of the Atlantic.
The readings are divided into two parts. The first covers the theory and practice of international business strategies along with the human resource management necessary to develop these strategies across the world. The second part of the volume covers different sectors of international enterprise: communications, marketing, production, finance, business ethics.
The volume will be an essential companion to international business courses both at undergraduate and postgraduate levels.
School-literature.
It could be much worse. As it stands, it is a number of good authors with abridged articles, that have very little cohesion or correlation, except that they all talk about multinational/transnational/international issues.
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