Rewired

The McKinsey Guide to Outcompeting in the Age of Digital and AI

Eric Lamarre, Kate Smaje, Rodney Zemmel

Publisher: Wiley, 2023, 386 pages

ISBN: 978-1-394-20711-4

Keywords: Strategy

Last modified: Oct. 21, 2023, 9:32 p.m.

How companies navigate the technology world to achieve competitive advantage is the defining business challenge of our time. It's not a simple journey. As one CEO said, "We can find digital everywhere in our company but the bottom line." For digital and Al to deliver on its potential, executives need to be ready and willing to undertake the organizational "surgery" required to become a digitally capable enterprise.

The answer is in rewiring your business so hundreds, if not thousands, of teams can harness technology to continuously | create great customer experiences, lower unit costs, and generate value. Rewiring a business is a journey — one that executives will be on for the rest of their careers. This book is your how-to guide through the most important changes: how to align your team on transforming your core business, reskill your talent bench, implement a new operating model, build a distributed technology and data environment to power teams, and scale the value.

Written by the digital and Al leaders at McKinsey & Company, Rewired takes the lessons learned working with more than 200 large-scale B2C and B2B companies and translates them into step-by-step actions that have been proven to work. Tested, iterated, reworked, and tested again over the years, Rewired is the detailed playbook McKinsey's own consultants use. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices, and detailed implementation methods, all exemplified with case studies and illustrated with 100 exhibits.

Rewired is a practitioner's guide for leaders who are ready to do the hard work needed to outcompete in the age of digital and Al.

    • Introduction: The enterprise capabilities that turn digital and AI into a source of ongoing competitive advantage
  • Section One Creating the Transformation Roadmap: A business-led roadmap is the blueprint for a successful digital and AI transformation
    1. Get your top team inspired and aligned
    2. Choose the right transformation "bite size"
    3. Have business leaders define what's possible
    4. Figure out what resources you need to achieve what you want
    5. Build capabilities for now and the next decade
    6. The digital roadmap is a contract for your C-suite
    7. The ultimate corporate team sport
  • Section Two Building Your Talent Bench: Creating an environment where digital talent thrives
    1. Core versus noncore capabilities — strategic talent planning
    2. The talent team that can build your digital team
    3. Hiring digital talent when they're actually interviewing you
    4. Recognize distinctive technologists
    5. Fostering craftsmanship excellence
  • Section Three Adopting a New Operating Model: Rearchitecting your organization and governance to be fast and flexible
    1. From doing agile to being agile
    2. Operating models that support hundreds of agile pods
    3. Professionalize product management
    4. Customer experience design: The magic ingredient
  • Section Four Technology for Speed and Distributed Innovation: Building a technology environment that empowers the entire organization to digitally innovate
    1. Decoupled architecture for development flexibility and operational scalability
    2. A more surgical and value-backed approach to cloud
    3. Engineering practices for speed and high-quality code
    4. The tools to make your developers highly productive
    5. Delivering production-grade digital solutions
    6. Build in security and automation from the start
    7. MLOps so AI can scale
  • Section Five Embedding Data Everywhere: What it takes to make data easy to consume across the organization
    1. Determine what data matters
    2. Data products: The reusable building blocks for scaling
    3. Data architecture, or the system of data "pipes"
    4. Organize to get the most from your data
  • Section Six The Keys to Unlock Adoption and Scaling: How to both get users to adopt your digital solutions and scale those solutions across the enterprise
    1. Nail user adoption and underlying business model changes
    2. Design solutions for easy replication and reuse
    3. Ensuring impact by tracking what matters
    4. Managing risk and building digital trust
    5. So, what about culture?
  • Section Seven Transformation Journey Stories: An exploration of how three companies have driven successful digital and AI transformations
    1. Freeport-McMoRan turns data into value
    2. DBS — A multinational bank becomes a digital bank
    3. The future of play takes shape at the LEGO Group