Riding Shotgun 2nd Ed.

The Role of the COO

Nathan Bennett, Stephen A. Miles

Publisher: Stanford University Press, 2017, 232 pages

ISBN: 978-1-5036-0038-6

Keywords: Management, Leadership

Last modified: June 4, 2021, 7:44 p.m.

The role of Chief Operations Officer is clearly important. In fact, it has been argued that the number two position is the toughest job in a company. COOs are typically the key individuals responsible for the delivery of results on a day-to-day, quarter-to-quarter basis. They play a critical leadership role in executing the strategies developed by the top management team. And, in many cases, they are being groomed to be—or are actually being tested as — the firm's CEO-elect. Despite all this, the COO role has not received much attention.

Riding Shotgun: The Role of the COO provides a new understanding of this little-understood role. The authors — a scholar and a consultant — develop a framework for understanding who the COO is, why a company would want to create this position, and the challenges associated with successful performance in the COO role. Drawing heavily on a number of first-person accounts from CEOs and other top executives in major corporations, the authors have developed a set of strategies or principles to inform individuals who aspire to serve in such a position. The executives who share their experiences in this book are from some of the most established and important companies in today's economy: AirTran; American Standard Companies; Amgen; Adobe Systems, Inc.; Autodesk, Inc; eBay; Heidrick & Struggles; InBev; Kohlberg Kravis Roberts & Company; Mattel, Inc; Motorola; PepsiCo; Raytheon Company; Starbucks; and many others.

  1. Introduction: The Role of the Chief Operating Officer
  2. How Firms Use Their COOs
    • Ed Zander, former Chairman and CEO, Motorola
    • Carol Bartz, former CEO, Yahoo!
    • John Brock, Chairman and CEO, Coca Cola Enterprises, Inc.
    • Kenneth W. Freeman, Dean, Questrom School of Business, Boston University
    • Mike Lawrie, Chairman and CEO, CSC Solutions
  3. The Number Two Job
    • Joe Leonard, former Chairman and CEO, AirTran Airways
    • Fred Poses, CEO, Ascend Materials
    • Steven Reinemund, former CEO, PepsiCo
    • Kevin Sharer, former CEO, Amgen
    • William H. Swanson, former Chairman and CEO, Raytheon
  4. The Search for a COO
    • Craig Weatherup, former Chairman and CEO, Pepsi Cola North America
    • Del Yocam, former COO, Apple Computer
    • Robert Herbold, Managing Director, The Herbold Group
    • Jim Donald, former CEO, Starbucks
    • Shantanu Narayen, CEO, Adobe Systems
    • Bill Nutti, Chairman and CEO, NCR Corporation
  5. Attracting and Managing a COO
    • Vincent C. Perro, former President for Consulting, Heidrick and Struggles
    • Dan Rosenweig, CEO, Chegg
    • bruse Stein, former COO, Mattel
    • Mort Topfer, Managing Director, Castletop Capital
    • Maynard Webb, Chairman, Yahoo!
    • Wendell Weeks, Chairman and CEO, Corning Incorporated
  6. Contemporary Shifts in the COO Role
    • Randy Pond, former EVP of Operations, Processes, and Systems, Cisco Systems
    • Rudy Lobo, CXO, Regus
    • Jim Firestone, President, Corporate Strategy and Asia Operations, Xerox Corporation
    • Gil West, Senior EVP and COO, Delta Air Lines
  7. Conclusion: Parting Words, Key Considerations