Publisher: O'Reilly, 2012, 207 pages
Keywords: Business Development
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.
As always, when it comes a new generation running into any area, they need to define it again. This is Business Development, according to the current generation. Not really anything new, but described in a short and dumbed-down way, so that anyone (i.e. "creative people") can understand it.
It is not bad. It manages to describe the startup-process in a coherent way, but, with the exception of the "LEANCanvas", there is nothing new in here, that a newly minted MBA-student hasn't gone thru already (and if not, it speaks more of the quality of the Business School they attended than anything else).
Caveat: as they are in the lala-country, where buzz-words count, they have borrowed the LEAN from the Toyota Way, etc, but this book has in reality nothing to do with the LEAN concept, except some small steps when it comes to Value Propositions (which they call something else…).
Anyway, worth reading for the LEAN canvas presentation, but don't expect to be enlightened unless you are pretty ignorant from the start.