Publisher: McGraw-Hill, 2010, 255 pages
If there s one truism about the service sector, it's that businesses don't succeed by inventing a better mousetrap; they succeed by finding the best, most cost-effective way to get rid of their customers' mice.
In industries ranging from heavy machinery to health care to financial services to consumer goods, service innovation is helping businesses find new revenue streams — and enhance existing ones — by satisfying their customer's need to get things done. Few understand this better than Lance Bettencourt, a strategy adviser at Strategyn and a leading educator in management innovation consulting. And in Service Innovation, Bettencourt gives a master's class on the art and science of creating breakthrough service products.
True service innovation demands that you shift the focus away from the solution and back to the customer. To achieve this shift in your business — one that takes you from making educated guesses to building a clear model to guide service innovation — Bettencourt instructs on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service.
Bettencourt mines nearly 20 years' experience in teaching and advising clients with service- and product-dominant businesses to demonstrate proven ways you can build, streamline, and focus your company's service product innovation processes. Among the numerous key ideas and practices are:
Finding new ways to help people solve problems and get things done is why there are goods and services in the first place. And in Service Innovation, Lance Bettencourt fills a vital need by delivering the essential guide that can put your business on the latest frontier of value creation."