If you want a book in strategic management, which is right up to dat, comprehensive, international, innovative, based in the real world of business and yet is easy to read and understand, then this book is for you.
This is the best book on strategic management you can buy. Here's why:
- Comprehensive
No other text on strategy covers the subjects as fully — or as understandably — as this book
- Cases
Over one-quarter of the book consists of full-length and single-page case studies
- Cutting Edge
The text discusses the very latest issues and thinking in strategy, and includes fully up-to-date references and further reading
- Website
This book has its own website which allows us to keep the text package completely up to date. No other major European text on corporate strategy offers you this resource.
- Design
The book has a fresh, attractive and clear page design, and includes learning objectives, mini-cases, boxed examples, key terms, summaries, checklists for revision, further reading, questions and research assignments.
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