Strategic Partnering

Remove Chance and Deliver Consistent Success

Luc Bardin, Raphaël Bardin, Guillaume Bardin

Publisher: Kogan Page, 2014, 335 pages

ISBN: 978-0-7494-6880-4

Keywords: Strategy

Last modified: Aug. 28, 2015, 5:25 p.m.

Strategic partnerships have always been a critical source of value and are getting ever more essential in today's connected economy, as governments, institutions and companies become increasingly interdependent. This practice has become "integral" to state and business affairs, and commonly available statistics refer to an average of 10,000 alliances formed each year worldwide. Entire public services and industries now depend on partnerships to operate, improve performance, accelerate growth and innovate and reduce risks and costs — making strategic co-operations the vital ingredient in achieving success.

Yet strategic partnering today is often a "hit and miss" process that fails far more times than it succeeds. A range of international studies report that over 70 per cent of business relationships fail over time and less than 10 per cent deliver to, above, original expectations. Based on over 35 years' experience of building and growing successful global strategic partnerships, the authors suggests that vain attempts and failure originate primarily when the practice is approached as an art rather than a science, an intuition rather than a rigorous process.

Strategic Partnering is designed to take the guesswork out and provide you with a groundbreaking and fully encompassing system of rules and processes, to make your partnering strategy a vitally important and transformational reality. Supported by invaluable insights from a wealth of of senior leaders across a range of leading global organizations, the book introduces a comprehensive and practical new model of demonstrated methodologies, to remove chance from partnering process and help you target 100 per cent sucess.

Whether you are a government official, board member, CEO, senior executive, account or procurement leader, marketer or a manager involved in value-added relationships within your organization, then this book could be the foundation to the development of your successful strategic partnering strategy and prove deeply "transformational" to the way you think about, run and create value in your organization or business.

  1. Introduction: Strategic partnering as a system
  2. Setting up an enterprise partnering strategy
  3. Designing a '100 per cent success' strategic partnership development model
  4. Selecting the best strategic partners
  5. Establishing a winning strategic partnering organization
  6. Developing world-class strategic partnering human capital
  7. Building extraordinary partnerial relationships
  8. Forming a clear strategic partnership mission, 'destination' and plan
  9. Developing compelling partnership 'value propositions' and 'offers'
  10. Navigating towards a successful strategic partnership
  11. Boosting performance with strategic partnerships
  12. Conclusion: Is your culture ready to drive strategic partnering success?