The Strategy Journey

Transform or Evaporate

In the digital age, success is increasingly dependent on the ability to transform and join the dots to fill the gaps that exist in your problems along your journey. This requires more data and more people to co-create together to achieve more value, better and faster…

Do you want your business and career to survive and soar in the future? Then you must be prepared to evolve and transform how you conduct business and how you personally work by embarking on a journey. A journey of applying strategies designed to teach you how to effectively play 'S.M.A.R.T.' and 'win' in the game of business and career ascension.

The Strategy Journey will show you how to navigate the business lifecycle using a framework and methodology. The framework encapsulates five models to represent The Strategy Journey stages: Mission, Business, Value, Operating, and Transformation. Applying these models using the methodology addresses three fundamental scenarios challenging businesses today: Business Design for Disruption, Transformation Operating Models with Service Design, and Managing the Transformation Journey.

This book is written with the practitioner in mind. It uses case studies to show the framework in action and is structured for easy reference. Five reusable, data-driven templated canvases support each of the five models to bring the framework to life.

All the models in the framework have been designed to apply the three approaches that empower you to achieve effective digital transformation… to be value-driven, customer co-created, and network-connected, while problem-solving to overcome your business challenges.

This book should be on the desk of every strategist, business owner, entrepreneur, transformation leader, product and service owner, innovator, designer, product manager and architect, and any consultant or coach engaged to facilitate digital transformation, and indeed anyone who wants to help their business and career achieve success on their strategy journey in the digital economy.

• Why
• Is this journey for you?
• Who is this book for
• Why it's about the journey
• Five stages of THE STRATEGY JOURNEY
• 10 Transformation Challenges along THE STRATEGY JOURNEY
• Why Transformation is Getting Faster
• Evolution of the industrial economy and the digital economy
• The Digital Revolution… A Brief History
• The service economy has expanded into information services
• Big Data is driving changes in consumer behavior
• Customer Expectations are rising in the Digital Economy
• Customers are shifting the Innovation Adoption Lifecycle
• Drivers and Consequences of Big Bang Disruption
• Big Bang Disruption examples in today's customer journeys
• Why the rules keep changing and how we take advantage
• Enterprises must Transform or Evaporate
• A world of failures or opportunities
• Big failure examples with lessons worth learning from
• SME and start-up failure examples with lessons worth learning from
• A world of wasted opportunities
• Faster transformation creates more complexity in organizations
• Why we really experience failure
• Gaining competitive advantage by Servicing customer journeys better
• Digital Transformation trends and opportunities
• Why success is planned
• Joining the dots to build business agility
• Building business agility with strategic quick wins
• Leverage Best Practices to solve specific problems
• Three Guided-Paths to go end-to-end faster
• Winning the game by blending science and art
• What
• Problem Solving with THE STRATEGY JOURNEY Framework
• What is a business
• Six drivers of value to grow a business
• What is business strategy
• What is business transformation
• What is the digital economy
• What are value propositions
• What is innovation in business
• What are the new Business Models driving the digital economy
• What is co-creation
• What problems and experiences do customers have and want
• What customers and stakeholders work with and in business
• What motivates and drives customers into action
• What supports the business to achieve long-term value growth
• What delivers the value propositions
• What Value Models yield business advantages
• What gaps in the customer journey provide service opportunities
• Scaling business to deliver value with the Operating Model
• What resources create a capability in the business
• What gaps in the operating model require business transformation
• Leverage value ecosystem services in the operating model
• What capabilities enable effective business transformation
• What does it take to govern business transformation
• What data drives transformation
• What data-driven capabilities enable business transformation
• What runs and transforms the business
• What business culture facilitates effective business transformation
• What is business architecture
• What does it take to operate at optimal business agility
• How
• Bridging the strategy execution gap
• Three digital economy challenges
• How to navigate the three paths
• Joining the dots with Service Innovation
• Joining the dots with data
• The Disruption-led path to business design
• Ten Business Design Path steps
• The Mission Model Blueprint Canvas
• Tesla's underlying Mission Model
• The Digital Business Blueprint Canvas
• Udacity's strategic Digital Business Blueprint
• The Service-led path to business transformation
• Ten Transformation Operating Models Path Steps
• Customer Journey Map Canvas
• CBA home buyer Customer Journey
• Service Operating Model Canvas
• Behind Amazon's Alexa Service
• Amazon.com Operating Model
• Voice Customer Journey on Alexa
• Service Operating Model for Alexa
• The Outcome-led path to change execution
• Five Transformation Journey Path Steps
• Transformation Roadmap Canvas
• Behind Apple's global Operations
• Apple operations Transformation Roadmap
• Building quick win Business Agility
• Winning the game by joining the dots
• The Digital target Operating Model in the digital economy
• How to continue your learning journey
• Extended Strategy Framework & Hub