Publisher: Studentlitteratur, 1991, 150 pages
How can businessmen establish the kind of relationship with foreigners that will lead to real two-way communication, genuine understanding and profitable results?
This is the essential question answered by Heab Philips-Martinsson in her penetrating, pithy and often amusing book — a book that should be required reading for everybody who works internationally. For, although it focuses on the culture, behaviour and foibles of the Swedes, the book's basic lesson is valid no matter what nationality or language is involved.
The lesson is that as a businessman in another country you are treading through a cultural jungle — and one false step could very likely alienate your contact and cost you the order.
'Swedes As Others See Them' is both enlightening and entertaining. It is the ideal primer for anyone working internationally, and for those who simple enjoy travelling abroad.
A very funny book that is very accurate.
And it can in fact get you thinking about other cultures than the Swedish!