Swim With the Sharks Without Being Eaten Alive

Success can be yours!

This straight-from-the-hip handbook by self-made Minnesota millionaire Harvey Mackay spells it all out for you. You'll learn to:

• Outsell, by getting appointments with people who absolutely,positively do not want to see you, and then making them glad they said "Yes!"
• Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy — using a system called the "Mackay 66"^™.
• Outmotivate by using his insights to help yourself or your kids join the ranks of America's one million millionaires.
• Outnegotiate by knowing when to "smile and say no" and when to "send in the clones".

A one-of-a-kind book by a business man who has been there and can show you how to get these too!

1. "I'd like 15,000 Tickets for Tonight's Game, Please"
2. Harvey Mackay's Short Course in Salesmanship"
• Lesson 1: It's Not How Much It's Worth, It's How Much People Think It's Worth
• Lesson 2: There Are Objections to Every Proposition, No Matter How Attractive…
• Lesson 3: Knowing Something About Your Customer Is Just as Important as Knowing Everything About Your Product
• Lesson 4: The 66-Question Customer Profile
• Lesson 5: The "Mackay 66" Continued: War Stories
• Lesson 6: Once You Attach Your Personality to a Proposition, People Start Reacting…
• Lesson 7: Racial and Religious Prejudice and Human Envy Have Not Been Eliminated…
• Lesson 8: How to Handle the Tough Prospect
• Lesson 9: Create Your Own Private Club
• Lesson 10: Short Notes Yield Long Results
• Lesson 11: The Second-best Place to Look for New Business
• Lesson 12: What Every Salesperson — and Not Enough Entrepreneurs — Know
• Lesson 13: Keep Your Eye on Your Time, Not on Your Watch
• Lesson 14: If You Don't Have a Destination, You'll Never Get There
• Lesson 15: Believe in Yourself, Even When No One Else Does
• Lesson 16: Seek Role Models
• Lesson 17: Fantasize
• Lesson 18: The Easiest, Least Expensive, and Most Neglected Form of Advertising
• Lesson 19: Show Me a Guy Who Thinks He's a Self-Made man, and I'll Show You the Easiest Sell in the World
3. Harvey Mackay's Short Course on Negotiation
• Lesson 20: Smile and Say No Until Your Tongue Bleeds
• Lesson 21: Send in the Clones
• Lesson 22: There Is No Such Thing as a Sold-Out House
• Lesson 23: Understanding Your Banker
• Lesson 24: The Single Most Powerful Tool for Winning a Negotiation is the Ability to Walk Away from the Table Without a Deal
• Lesson 25: "Calling Mr. Otis"
• Lesson 26: The Most Important Term in Any Contract Isn't in the Contract
• Lesson 27: Agreement Prevent Disagreements
• Lesson 28: The Longer They Keep You Waiting, the More They Want to Deal
• Lesson 29: He Who Burns His Bridges Better Be a Damn Good Swimmer
• Lesson 30: Make Your Decisions with Your Heart, and What You'll End Up with Is Heart Disease
• Lesson 31: Never Buy Anything in a Room with a Chandelier
• Lesson 32: Everything's Negotiable
• Lesson 33: The Buyer/Seller Battle
4. Harvey Mackay's Short Course in Management
• Lesson 34: The Single Greatest Mistake a Manager Can Make
• Lesson 35: When a Person with Money Meets a Person with Experience…
• Lesson 36: You'll Always Get the Good News; It's How Quickly you get the Bad News That Counts
• Lesson 37: Throw It on the Floor
• Lesson 38: Treat Your Suppliers the Way You Treat Your Customers
• Lesson 39: The Time for the Renaissance Man Was the Renaissance
• Lesson 40: Never Be Your Own Hatchet Man
• Lesson 41: On the Other Hand, If You Are Going to Be Your Own Hatchet Man…
• Lesson 42: Little Things Don't Mean a Lot; They Mean Everything
• Lesson 43: How to Spot a Winner
• Lesson 44: Your Best People May Spend Their Most Productive Time Staring at the Wall
• Lesson 45: It's More Fun When It's Spontaneous
• Lesson 46: have You Ever Seen a Stand-up Strike?
• Lesson 47: It Isn't Practice That Makes Perfect; You Have to Add One Word: It's Perfect Practice That Makes Perfect
• Lesson 48: Trust the Experts… to Be Wrong
• Lesson 49: It Isn't the People You Fire Who Make Your Life Miserable, It's the People You Don't
• Lesson 50: The Best Way to Chew Someone Out
• Lesson 51: Never Let Anyone, Particularly a Superstar, Pick His or Her Own Successor
• Lesson 52: Give More Conventions and You Can Give More Fewer Raises
• Lesson 53: How Many Salespeople Do You Have?
• Lesson 54: Get Bored Easily
• Lesson 55: Ask an Old grizzly
• Lesson 56: Knowing When Not to Work Hard Is as Important as Knowing When To
• Lesson 57: Owning 1 Percent of Something Is Worth More Than Managing 100 Percent of Anything
• Lesson 58: Dig Your Well Before You're Thirsty
• Lesson 59: Treat Your Own People the Way You Treat Customers
• Lesson 60: How to Be Fired
• Lesson 61: You Can't Solve a Problem Unless You First Admit You Have One
• Lesson 62: If You Can Afford to Buy Your Way Out of a Problem, You Haven't Got a Problem
• Lesson 63: "I Have Never Seen a Bad Résumé"
• Lesson 64: The Acid Test for Hiring
• Lesson 65: If You Want to Be Santa Claus, Your Sled Better Be Able to Pull a Trailer
• Lesson 66: What's the Best Way to Save Time?
• Lesson 67: Don't Get Mad and Don't Get Even, Either
• Lesson 68: Know Thine Enemy
• Lesson 69: Don't Be Intimidated by a Reputation
5. Quickies
• Quickie 1: Gratitude Is the Least Deeply Felt of All Human Emotions
• Quickie 2: It's Not Your Last Good Idea
• Quickie 3: Buy Cheap Cars and Expensive Houses
• Quickie 4: How to Get to Know a Celebrity
• Quickie 5: The Best R&D Firm in the World is Newer More Than a Phone Call Away
• Quickie 6: "Nothing Is Greater to One Than One's Self Is"
• Quickie 7: There Is No Such Thing as a Bad Memory
• Quickie 8: Put Your Memory Where Your Mouth Is
• Quickie 9: Stay Sharp by Predicting the Future
• Quickie 10: It Usually Pays to Look Good, but Sometimes It Pays a Lot More to Look Bad
• Quickie 11: Take a Millionaire to Lunch
• Quickie 12: It's not Only Who You Know, but How You Get to Know Them
• Quickie 13: To a Normal Person, $10 Million Will Seem Like Enough
• Quickie 14: How to Beat the Law of Supply and Demand
• Quickie 15: There Is a Place in the World for Anyone in the World Who Says. "I'll Take Care of It"
• Quickie 16: Never Give the Same Speech Once
• Quickie 17: There Are Two Times in Life When You're Totally Alone: Just Before You Die and and Just Before You Make a Speech
• Quickie 18: The Beauty of Cash
• Quickie 19: The Meaning of Life
6. Helping Your Kids Beat the Odds
• Helping Your Kids Beat the Odds
• Don't Plan on Sticking Around Just to Collect the Gold Watch
• Find Something You Like to Do and Make It Pay
• Make Believe Your Parents Are Right Some of the Time
• There's No Future in Saying It Can't Be Done
• It's Harder to Be a Success When Your Parents Already Are
7. The Closer: How to Success
• How to Succeed
• Determination + Goal-Setting + Concentration = Success

In reality a good book about how to sell/market.