Publisher: Wiley, 2013, 258 pages
Most scientists agree that we live in one of the greatest times of change in the history of our species. And yet the pace of change is actually increasing…
For many firms, this means innovation isn't optional, it's imperative. Customers demand it. Competitors will outflank you if you don't achieve it. Talented employees won't join your firm if you don't deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: "It's only about new products and new technology"; "It's about rare strokes of inspired genius"; "There's no disciplined, consistent method"; etc. These common assumptions are not true.
Based on over three decades of path-breaking work on innovation effectiveness, Ten Types of Innovation will help you and your teams know what to do when the stakes are high, time is short, and you really need to build a breakthrough. The solution is to look beyond new products to nine other powerful types of innovation, which can be combined for competitive advantage. The book lays out fresh ways to think, and then explains the actions that allow teams or firms to innovate reliably and repeatedly.
Written for entrepreneurs, executives, and innovators on the front line in virtually any industry, anyone who wants to move beyond the folklore and get innovation to really work will find the tradecraft revealed here to be indispensable.
I wasn't expecting much from this book, based on its cover and previous experience with "creative"/innovation" titles. I was pleasantly surprised to find a book that covers a lot of thoughts about Business Development and what should go into a Business Plan! OK, they like to use colorful visuals, but if you can overlook the sometimes annoying orange pages, you will find a lot of interesting and short case studies in here.
In short, a book that I can recommend very warmly.