Testing Business Ideas

David J. Bland, Alexander Osterwalder

Publisher: Wiley, 2019, 348 pages

ISBN: 978-1-119-55144-7

Keywords: Business Development, Business Plan

Last modified: Nov. 13, 2019, 9:43 a.m.

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulltproof your ideas with evidence today.

  1. Prepare
    1. Design the team
    2. Shape the idea
  2. Method
    1. Identify Risk
    2. Prioritize Risk
    3. Run Experiments
    4. Learn and Act
    5. Manage Experiments
  3. Experiments
    1. Find an Experiment
    2. Discovery
      1. Exploration
      2. Data Analysis
      3. Interest Discovery
      4. Discussion Prototypes
      5. Preference & Prioritization Discovery
    3. Validation
      1. Interaction Prototypes
      2. Call to Action
      3. Simulation
  4. Mindset
    1. Avoid Experiment Pitfalls
    2. Lead Through Experimentation
    3. Organize for Experiments


Testing Business Ideas

Reviewed by Roland Buresund

OK ***** (5 out of 10)

Last modified: Nov. 13, 2019, 5:56 p.m.

A complimentary book to Business Model Generation and Value Proposition Design. As such, it is a nice book to have, but it is in no way revolutionary nor very enlightening. But I am not its target audience!

As a book to use some methodology to check a budding entrepreneurs latest epiphany, it is OK, as long as you have the other two books to refer to and have subscribed to their ideas.

It is nice to have the full set of books, even though I believe they could have made them into one book…


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