The 24 Hour Business Plan 2nd Ed.

A Step-by-Step Guide to Producing a Tailor-Made Business Plan in 24 Working Hours

Ron Johnson

Publisher: Century, 1997, 200 pages

ISBN: 0-7126-7779-8

Keywords: Business Plan

Last modified: Nov. 27, 2007, 8:49 p.m.

Your business plan may be a winner, but it will remain an idea unless you can convince others — particularly prospective backers — of its viability.

This is a new and updated edition of the bestselling 24 Hour Business Plan which has set thousands of owners of small and medium-sized businesses on the road to success. It provides a step-by-step guide to building a plan that will help you and your team to define the aims of your operation and provides a compelling means of convincing others that your idea warrants their financial support. The section on presenting financial data have been expanded to assist organizations that need to present their plans to an increasing variety of funding bodies.

  • How to get started
  • What infomation you need to assemble
  • The sales and marketing decisions you must take
  • How to plan your financial strategy
  • How to pull it all together
  • How to draw up a planning timetable
  • Implications of the Internet

A business plan grid is provided which you can copy and complete to form a perfect presentation pack of your business idea — acceptable to financial backers, and a yardstick against which to develop and monitor your business.

  • Foreword
  • Introduction
  • Part One:  Getting Started
    • Chapter 1 The Purpose of the Plan
    • Chapter 2 Enlisting Support
    • Chapter 3 Definen Your Business
  • Part Two: Assembling Data
    • Chapter 4 People Profile
    • Chapter 5 Scanning the Market
    • Chapter 6 Scanning the Environment
  • Part Three: Initial Decisions
    • Chapter 7 Identify Your Niche
    • Chapter 8 Pricing Policy and Profit
    • Chapter 9 Location and Address
  • Part Four: Sales and Marketing Decisions
    • Chapter 10 Sales Forecasting
    • Chapter 11 Marketing Strategy
  • Part Five: Financial Strategy
    • Chapter 12 Expenditure Forecast
    • Chapter 13 Capital Expenditure and Liquidity
    • Chapter 14 Profit Forecast and Risk
    • Chapter 15 Turnover and Stocks
    • Chapter 16 Forecast Cash Flows
    • Chapter 17 Funding Review
  • Part Six: Putting It Together
    • Chapter 18 Revise Your Plan
    • Chapter 19 Management Information
    • Chapter 20 Complete Your Plan
    • Chapter 21 Check for Viability
    • Chapter 22 Implement
    • Chapter 23 Updating the Plan
  • Part Seven: The Business Plan


The 24 Hour Business Plan

Reviewed by Roland Buresund

Mediocre **** (4 out of 10)

Last modified: May 21, 2007, 3:25 a.m.

A book that focuses on business plans, not startups.


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