Publisher: Amacom, 1999, 239 pages
Drawn from around the world and throughout the ages, The 75 Greatest Management Decisions Ever Made is an eclectic, eccentric, slightly irreverent, and thoroughly entertaining collection of management decisions that changed the world. Some you probably know about, some will surprise you, others are controversial, but all are thought-provoking. You'll discover the answers to questions such as:
You'll read about:
It's one thing to come up with a great business idea; it's quite another to chnage the face of the business world. Henry Ford, Apple, and Sears Roebuck are among those taking a bow.
Deciding to call your business IBM rather than the Computing Tabulating & Recording Ca. can make the difference between mere success and global acclaim.
Intuitition, gut feeling, instinct. Call it what you will, it plays a huge role in decision making, even though you may not acknowledge it to the rest of the board. Forget analysis; back your gut.
Career management is highly fashionable, but what are the decisions that can really inspire career moves? Machiavelli or bust?
There are more ways to leave your lover than to establish genuine competitive advantage. But some decisions have managed to do just that, keeping companies ahead of the game.
There is always a flip side. For every triumph, there are dozens, perhaps hundreds, of failures. We all fail, but some failures have been more memorable than others. The Hall of Infamy provides a timely reminder.
You will also read about:
Marketing Magic, Leading by Example, Getting On, Bright Ideas, and People Power
Funny to have as a reference, but not anything more.