Publisher: Penguin, 2015, 352 pages
How can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper? Throughout history, business gurus have offered ideas and solutions that have shaped and sharpened the world of business and commerce.
Written in plain English, The Business Book unpicks brilliant business thinking with pithy explanations that cut through the jargon, step-by-step diagrams that untangle theories, and witty illustrations that play with our ideas about the global marketplace.
Whether you're an entrepreseur starting up a business, a CEO looking at the bigger picture, or a consumer curious about what makes business tick, you'll find plenty to inspire you in this book.
Talk about seeing your MBA in a condensed format! This was a short version of the my MBA, explained in very short articles and done very well.
I am not sure if you could appreciate it fully without an MBA background, but it is very much to the point and covers in reality nearly everything in the base curriculum of an MBA (excepting Finance).
I really liked it and will go back to it from time to time, to remind myself of some concepts.