The Contrarian Effect

The Contrarian Effect is not for wimps.

If you're one of those Neanderthal salespeople who doesn't want to adapt to the changing times, buy one of those books that willtell you what you want to hear rather than what you need to hear . Certainly don't buy this book. It could make you uncomfortable. It could suggest you change the entire way you and your organization approach selling. But, if you do buy this book, you'll make more money and you'll even be more popular. Plus, you'll be a better salesperson — and person — for it.

• Introduction
  From the Old World to the New
• Section 1: Two Left Feet
  Typical Tactics Are Out of Sync with the Market
  
• Section 2: Center of the Universe
  Typical Tactics Are Focused on the Wrong Person
  
• Section 3: One-Night Stand
  Typical Tactics Damage Relationships and Long-Term Potential
  
• Section 4: May Cause Headaches, Dizziness, and Internal Bleeding
  Typical Tactics Harm Reputations and Create Unintended Consequences
  
• Contrarian Primer
• Pendulum Swing

It has been called by some "the worst business book ever", and I tend to agree. It is utterly devoid of anything meaningful and contains verbiage and stories that doesn't lead anywhere. If you want to know how to write a book that effectively destroys your bran, check this one out.

The only thing worth something with this book, is the title, which is the reason I bought it, but unfortunately the contents lets it down.

Avoid at all costs!