The Corporate Startup

The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities.

• The world around us is changing rapidly. There is now more pressure on established companies to innovate.
• The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time.
• The principles and practices outlined in this book provides companies with a blueprint of how to manage innovation while they execute on their core business.
• The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.

• Introduction: Innovation Paradox
• Part 1: Ecosystem
1. Innovation Ecosystem
2. Innovation Thesis
3. Innovation Portfolio
4. Innovation Framework
5. Innovation Accounting
• Part 2: Practice
6. Creating Ideas
7. Testing Ideas
8. Scaling Ideas
9. Renewing Ideas
10. Start Today
• Epilogue: Putting It All Together

At long last, an excellent book on how to make agility and related methods to work in a large or mature company. In addition, it explains the concepts very well, and it is very well presented, without the usually dogmatic wishy-washy quasi-religious stuff that usually are associated with these concepts.

It is a book I would recommend everyone to read, as it contains a lot of important and relevant material, for any type of innovation or product marketing, regardless if you're a startup or a global coglomerate.