The Corporate Startup

How established companies can develop successful innovation ecosystems

Tendayi Viki, Dan Toma, Esther Gons

Publisher: Vakmedianet, 2018, 300 pages

ISBN: 978-94-627-6150-6

Keywords: Business Development, Entrepreneurship

Last modified: April 30, 2019, 9:46 p.m.

The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities.

  • The world around us is changing rapidly. There is now more pressure on established companies to innovate.
  • The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time.
  • The principles and practices outlined in this book provides companies with a blueprint of how to manage innovation while they execute on their core business.
  • The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.
  • Introduction: Innovation Paradox
  • Part 1: Ecosystem
    1. Innovation Ecosystem
    2. Innovation Thesis
    3. Innovation Portfolio
    4. Innovation Framework
    5. Innovation Accounting
  • Part 2: Practice
    1. Creating Ideas
    2. Testing Ideas
    3. Scaling Ideas
    4. Renewing Ideas
    5. Start Today
  • Epilogue: Putting It All Together


The Corporate Startup

Reviewed by Roland Buresund

Excellent ********** (10 out of 10)

Last modified: May 22, 2020, 1:43 a.m.

At long last, an excellent book on how to make agility and related methods to work in a large or mature company. In addition, it explains the concepts very well, and it is very well presented, without the usually dogmatic wishy-washy quasi-religious stuff that usually are associated with these concepts.

It is a book I would recommend everyone to read, as it contains a lot of important and relevant material, for any type of innovation or product marketing, regardless if you're a startup or a global coglomerate.


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