The Creative Manager's Pocketbook

John Townsend, Jacques-Patrick Favier

Publisher: Management Pocketbooks, 1991, 108 pages

ISBN: 1-870471-69-5

Keywords: Creativity

Last modified: Aug. 5, 2021, 1:47 a.m.

A pocketful of tools, tests and techniques for managers and professionals for whom creativity means business survival and personal growth.

  • What is Creativity?
    • Definitions
    • Bisociation
    • Examples
    • Brains
    • Exercises
  • Creativity & Management
    • Why innovate?
    • Creativity as a mission
    • Areas for innovation
  • How Creative Are You?
    • Creativity quiz
    • Tolerance for ambiguity
    • Mental flexibility
    • Creativity blockers
    • Preparing for creativity
  • Producing Creative Ideas
    • Techniques
    • Brainstorming
    • Nyaka
    • Merlin
    • Features matrix
    • Eureka
    • Brainfaxing
    • Analogies
    • Identification
    • Wrong rules
    • Frame up/down
    • Tools
    • Mind mapping
    • 5-point scoring system
    • Visualisation
    • Trigger cards
  • Selling Creative Ideas
    • The enemy
    • Force field analysis
    • CHIPS analysis
    • Presentation tips
    • Structure
    • V.H.F. support
    • Platform skills
  • References and Further Reading

Reviews

The Creative Manager's Pocketbook

Reviewed by Roland Buresund

Good ******* (7 out of 10)

Last modified: May 21, 2007, 3:25 a.m.

A number of useful models in one place. You could say it was worth it weight in gold, especially as it is very thin and light. An excellent reminder book.

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