Publisher: Prentice Hall, 2007, 197 pages
First impressions count. Make yours a good one.
Need to make a presentation to an important client? Want to increase your hit rate in winning new business? Have to submit a proposal to secure a contract or get more resources for your department?
Clients — and senior managers — have shorter attention spans and higher expectations than ever before and you need to be exceptional rather than just competent to make an impact. It's not only what you or your business can do that matters — it's how you pitch your offer that determines success. In The Definitive Business Pitch, Angela Hatton tackles the core problem of persuading the customer that your solution to their problem is the best. Whether you are making a spoken presentation or submitting a written document, this means capturing your audience’s attention right from the start, addressing their needs and requirements head-on and demonstrating clearly what you can do for them.
Mastering a few simple, proven techniques can make all the difference and The Definitive Business Pitch is based on tried and tested marketing and sales principles, to enable you to make your message memorable and to get your offer across effectively, impressively and convincingly. Whatever you want to win, Angela Hatton's guidelines and techniques for perfect pitches, proposals and presentations will make sure you come out at the top of the heap. Can you afford not to read this book — what if your competitors do?
A very good book about making presentations and proposals, which is focused on you, the reader, and not something else. It is an easy read, albeit a bit dis-organised from time to time, but it covers all important bases and have lots of tables and illustrations, that for a change are useful!
It may not suit everybody, but I enjoyed it and will continue to use it in my day job :-)