Publisher: Palgrave, 2001, 278 pages
ISBN: 0-31224-046-5
Keywords: Strategy
The Delta Project provides a new organizing framework to develop strategy and manage in the new economy. The rules for success have changed as a result of globalization, deregulation, market fragmentation, the emergence of the Internet infrastructure and the wholesale digitization of information.
New business models and business strategy are required to secure and sustain competitive position. Hax and Wilde identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of 'bonding', 'complementors' and 'customer lock-in' this book provides a fundamental shift in the way that we think about competitive positioning and is destined to influence the way that companies will solve these questions.
I've read this book three times now, looking for some reason to keep it, but finding none. What is said in here, has been said by others before (and usually better as well). And having bad examples (I mean, Enron?) and being too verbose doesn't help the authors.
This is a hyped book that failed to come near its potential. As it is today, it will rest in the bookshelf, for the next generation…
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