Publisher: McGraw-Hill, 1995, 466 pages
In The Digital MBA, Daniel Burnstein and fourteen management software experts bring you not only an authorative management primer covering the most critical tasks faced by managers today, but also an introduction to new breed of software that gives you a computer-assisted advantage as you perform these tasks. Dubbed 'MBA-ware', these interactive business-management programs are designed to guide you step-by-step through crucial decision-making and analytical processes. Because your input is utilized, they help you develop and enhance your real-world management skills. Tutorials for recommended MBA-programs accompany each discussion of critical management skill areas, which include:
The programs discussed in this book are found (in special demo versions) on the accompanying CD-ROM. Each program is recommended by The Management Software Association, a nonprofit organization that promotes the use of MBA-ware, and many have been favorably reviewed in the business pages of major publications, including the New York Times, the Wall Street Journal, and the London Financial Times.
This book stinks (in reality, it is only an manual to the enclosed CD-ROM). Unfortunately, the software stinks even worse.