Publisher: McGraw-Hill, 2001, 302 pages
Keywords: Change Management
Like a seagull in a growing storm, companies must become masterful at maximizing stability amid turbulence. Some gulls will struggle to survive. The most skillful will ride the winds, drawing on their experience and applying the techniques perfected in milder weather. These will know best how to anticipate major currents, how to spot and avoid obstacles, how to respond rapidly and vigorously to unexpected updrafts and downdrafts. The less experienced and less skillful will eventually exhaust themselves. We need to learn from seagulls.
A good title, but the book fails to live up to it. But it is nevertheless a very interesting and unique viewpoint of change (that of ADL and its consultants) and how to handle it. Read for no other reason than to gain an insight in how management consultant attack an area like this.