Publisher: HarperCollins, 2002, 295 pages
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.
Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers — all the while demonstrating why
Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
This has to be one of the most factually incorrect books that has been written. According to the authors, boo.com should have been a big success. Seriously, the Ries family should be forced to undergo mandatory drug-testing, because this is delusionary fantasies. Don't even bother opening it.