The Jobs-to-be-Done Handbook

Practical techniques for improving your application of Jobs-to-be-Done

Chris Spiek, Bob Moesta, Erwin Fowlkes

Publisher: The Re-Wired Group, 2014, 66 pages

ISBN: 978-1-4993-3923-9

Keywords: Product Management

Last modified: April 25, 2019, 12:11 a.m.

We've written this book for the Jobs-to-be-Done student and practitioner who has a basic grasp of JTBD concepts (Forces Diagram, JTBD Timeline, Interview Process) and wants to strengthen their technique and continue to get better results out of their application of Jobs-to-be-Done.

How to Use This Book The only person who knows what you'll hire this book for is you (but we have our theories). Consider:

  • Cramming it to pull out anything you haven't seen before.
  • Flipping through it a few minutes before you conduct an interview to review the basics.
  • Using it to think through who to interview when starting a project.
  • Handing it to a colleague to quickly bring them up-to-speed on JTBD so they can be your interview partner.

Not Quite Ready? There are lots of resources available to help you get caught up on the Jobs-to-be-Done basics. Visit and think about:

  • Listening to the JTBD Radio podcast (especially the sample interviews).
  • Taking the Online JTBD Course and learning on your own time.
  • Attending a Switch Workshop and getting an immersive one-day crash course in Jobs-to-be-Done.
  • The Framework
  • Who to Interview
  • Interview Technique
  • Hunting for Energy
  • Note-Taking & Recording
  • Debfriefing
  • Appendix
  • Appendix A — Tips & Techniques
  • Appendix B — Sample Screener Questions


Jobs-to-be-Done The Handbook

Reviewed by Roland Buresund

Disappointing *** (3 out of 10)

Last modified: Aug. 13, 2020, 12:17 a.m.

Sigh, this is a short book on interview techniques (and not very useful in that sense either) rather than a Jobs-to-be-Done book.

But you can read it in 10 minutes (sigh).


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